The Free Alternative to AutoTrader & Motors.co.uk — Dealer Signup Guide
List your entire stock for free — no commission, no listing fees. Get your vehicles in front of millions of car buyers through Google, AI search engines, and our growing platform.
Why Dealers Choose Carslink.ai
- Massive Online Visibility: Your stock is indexed by Google, Bing, and AI search engines — reaching buyers who search using ChatGPT, Perplexity, and more.
- Direct Traffic to Your Website: Every listing links directly to YOUR website. No middlemen, no third-party listings pages.
- 100% Free — No Commission: No subscription fees, no per-lead charges, no commission on sales.
- AI-Powered Search: Buyers describe what they want in plain English and our AI matches them to your stock.
- Reach New Buyers: Tap into buyers who use AI assistants and modern search.
- Set It and Forget It: Once your DMS is connected, your stock updates automatically.
How It Works
- Complete the Registration Form: Fill in your business details — Business Name, DMS/Website Provider, Contact Name and Role, Email, Phone, Address, VAT and Company Number (optional). Takes under 2 minutes.
- Receive Your API Key: Your unique API key is generated instantly and emailed to you with the endpoint URL and a ready-to-use cURL command.
- Set Up Your Stock Feed: Forward the integration email to your DMS provider. They configure an automated HTTP POST feed.
- Your Listings Go Live: Vehicles appear on Carslink.ai within minutes, indexed by Google, Bing, and AI agents, with every listing linking to your website.
API Integration Guide
Endpoint & Credentials
The API endpoint URL, API key, and a ready-to-use cURL command are all included in the registration email. The API uses HTTP POST with JSON payload. The dealer's API key is sent as an X-Dealer-Api-Key header.
JSON Schema
{
"mode": "full_replace",
"listings": [
{
"title": "2021 BMW 3 Series 320d M Sport",
"make": "BMW",
"model": "3 Series",
"variant": "320d M Sport",
"year": 2021,
"price": 28995,
"mileage": 24500,
"fuel": "Diesel",
"transmission": "Automatic",
"colour": "Black Sapphire",
"body_type": "Saloon",
"location": "Manchester",
"image_url": "https://yoursite.com/images/bmw-320d.jpg",
"listing_url": "https://yoursite.com/stock/bmw-320d-m-sport",
"description": "Full service history, one owner..."
}
]
}
Required Fields
title, listing_url, price, make, model, year, mileage, fuel, transmission, image_url, description
Recommended Fields
variant, colour, body_type, location, region, condition, source_id, mode
Feed Modes
Set "mode": "full_replace" to send your entire inventory — any vehicles NOT in the batch are automatically removed. Default mode is "partial" — only adds/updates sent vehicles. Listings auto-expire after 24 hours if not refreshed.
Large Inventories (500+ vehicles)
Use feed sessions: add "feed_session_id" to each batch, set "final": false on all but the last, and "final": true on the final batch.
Multi-Site Dealer Groups
Each physical site or separate website should register individually with its own API key.
Image Hosting Requirements
- Images must be publicly accessible via HTTPS
- Hotlink protection must allow our servers
- Use permanent URLs, not signed/temporary URLs
- Minimum 800px wide. Formats: JPEG, PNG, WebP
Our Integration Partners
Frequently Asked Questions
- How long does setup take?
- Registration takes under 2 minutes. DMS providers typically configure the feed within 1–3 business days.
- What data fields are required?
- Only title, listing_url, and price are strictly required. We strongly recommend including make, model, year, mileage, fuel, transmission, images, and description.
- What format does the stock feed use?
- JSON payloads sent via HTTP POST. The API key is sent as an X-Dealer-Api-Key header.
- Is there a limit on vehicles?
- No cap. Each request supports up to 500 listings. For larger inventories, use feed sessions.
- How often should the feed run?
- Ideally whenever stock changes. Minimum once per day. Listings auto-expire after 24 hours.
- How do sold vehicles get removed?
- Use "full_replace" mode or let them auto-expire after 24 hours.
- Is this really free?
- Yes — no listing fees, no per-lead charges, no commission, no subscription.
- What DMS providers are compatible?
- Any provider that can send an HTTP POST with JSON — including Codeweavers, Spidersnet, GForces, Autoweb Design, and many others.
- Multiple sites — separate API keys?
- Yes, each site should register individually with its own API key.
Ready to Get Started?
Register Your Dealership — takes under 2 minutes. Email: hello@carslink.ai